US 4K Ultra HD Set-top Box (STB) Market Benefit Orientated Plans of Top Contributors- Arris, Technicolor, ZTE, Inspur

Report Overview

The global gear up top box market place size was estimated at 22.57 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of more than than 3.2% from 2021 to 2028. The ascension internet and broadband penetration and the growing preference for Hard disk channels and on-demand video services are the factors expected to drive the market place growth. Transitions across the digital TV arena have played a vital role in transforming the customers' attitude towards the consumption of media content over the internet and television. A significant surge in the viewership across OTT platforms, such every bit Amazon Prime number Video, Hulu, Disney+ Hotstar, and Netflix, is too expected to contribute to loftier acquirement generation over the forecast menses.

With an increase in disposable income and the progressing middle-course population, the demand for media-rich dwelling house entertainment services among consumers is increasing. As such, the growing demand for side by side-generation Gear up Elevation Boxes (STBs) that tin support cyberspace-based services, Video on Demand (VoD), and television set broadcasting are opening new opportunities for the marketplace incumbents. The media mural is likewise undergoing a image shift in the wake of the outbreak of the COVID-nineteen pandemic, primarily driven by applied science proliferation and integration of digital technologies. As a result, the leading companies are focusing on adopting the latest technologies to supervene upon the conventional settings. At the aforementioned time, as a result of the lockdowns imposed in several countries as part of the efforts to contain the spread of coronavirus, individuals are spending a considerable amount of time indoors, thereby driving the demand for media & entertainment services. These shifting patterns are subsequently expected to drive the growth of VoD and OTT consumption and support significant revenue generation over the forecast period.

The demand for Android STBs is also growing significantly owing to the enhanced and personalized experience Android STBs tin offer. Features, such every bit a robust app ecosystem, voice recognition, TV Input Framework (TVIF), and video conferencing, offered by Android STBs are fueling the demand for these devices. Multiple connectivity options, such as Wi-Fi, Ethernet, HDMI, and Bluetooth, are also playing a vital role in driving the demand for the latest STB models. The integration of advanced technologies, such every bit Bluetooth Depression Energy (BLE), voice-enabled remote, and Full HD and 4K/8K resolution support, in the latest STB models to make them stand out confronting the conventional fix top boxes, also poses immense growth potential for the market over the forecast period.

Set Summit Box Marketplace Trends

The STB vendors are introducing Artificial Intelligence (AI) in set top boxes to provide personalized services, reduce backend server toll and human interference, and effectively use the available bandwidth. Likewise, they are integrating voice recognition technology for aqueduct control and other everyday life commands related to weather, music, and digital signal forcefulness. Efforts to integrate AI and voice interference in STB, along with a sleek blueprint, are in full swing. Manufacturers in the market are developing low-cost STBs to encounter rising client demand. Market place leaders are offering technology- and feature-rich set-top boxes to achieve a competitive advantage. The increased use of OTT platforms has prompted various suppliers to form alliances, mergers, and acquisitions to expand their product offerings.

The emergence of open platforms, Android Tv set launchers, and OTT apps cutting out the software middleware from the STB ecosystem. This creates an opportunity for the STB vendors to cut the overall cost and integrate the Android and RDK platforms to add value to their offerings. Android open up-source platform allows the subscriber to use the apps directly from the Google Play shop and is less expensive than traditional STB middleware.

The integration of avant-garde technologies in the STBs, such as full HD, 4K/8K resolution, vocalization-enabled remote, and Bluetooth Low Energy (BLE), makes them stand out compared to conventional set-top boxes. Also, the android boxes accept numerous in-congenital games and OTT applications, such equally Amazon Prime, Netflix, and Hulu, for the users to access content online. Apart from the pre-installed applications, users also take the feasibility of installing additional applications available on the google play store.

Irresolute consumers' viewing habits towards IPTV and OTT platforms, such every bit Netflix, YouTube, Amazon, etc., is anticipated to create a meaning demand for OTT-enabled STBs over the coming years. In addition, increasing demand for original and high-resolution content will further boost the market place demand. Moreover, a rising inclination toward big TV screens and calm entertainment is anticipated to create significant growth opportunities for 4K and 8K STBs in the near soon. Moreover, the companies are shifting their manufacturing facilities to their respective regions to streamline the distribution network and reduce the overall cost of STBs.

Product Insights

Cable STBs dominated the market in 2020 with more than 70 million units sold during the yr. Substantial adoption of cable STBs in the developing economies across the Asia Pacific has particularly immune the cable segment to dominate the marketplace over the by decade. Regime mandates for cablevision digitization and benefits, such as increased channel carrying capacity, offered by cable Telly are further driving the product need. Having realized that cablevision TV remains the most pop platform for creating awareness and spreading messages amid the masses, several cable service providers are improving their technology and service offerings. However, the adoption of cablevision TV has been dwindling over the past few years in line with the shifting consumer preference toward technologically advanced content viewing platforms.

The OTT segment is anticipated to showroom the highest CAGR of more than vi.0% from 2021 to 2028. The OTT manufacture has been witnessing meaning advances in technology and allowing broadcasters to evangelize improved sound quality and loftier-resolution movie quality. OTT platforms offer several enhanced features, such as simplified payment methods, reduced time-to-content, and accessible time-shifted viewing. Companies, such as Kaonmedia Co., Ltd., are focusing on introducing AI-enabled gear up tiptop boxes supporting AI administration, dwelling house IoT, media services, and video advice features. Several other leading companies, such as AVIQ Systems, have developed STBs aimed at operators willing to package their multi-screen strategy with a cocky-branded STB in addition to or in place of apps for smartphones, smart TVs , and tablets.

Content Quality Insights

Based on content quality, the set top box marketplace is segmented into Hard disk and Full HD and 4K and higher up. The HD and Full Hard disk segment is predictable to dominate the market with a volume and revenue share of over 90% over the forecast menstruum, primarily owing to the range of benefits, including accessibility to a broader variety of channels than the 4K analogue. The Hd and Total Hard disk drive STBs are increasingly replacing conventional SD boxes owing to the benefits, such as improved sound and picture quality and exclusive channels, they can offer. The growth in the sale of smart TVs and 8K Tv sets has somewhen increased the availability of HD services supported by these TV sets, which as well bodes well for the growth of the segment over the forecast menstruation.

The 4K and above segment is projected to grow essentially, exhibiting a CAGR of more than 8% from 2021 to 2028. The growth tin can exist attributed to the rising demand for loftier-resolution content and abrupt picture show quality. A regulatory landscape favoring the installation of gear up summit boxes and the large-calibration digitization programs being pursued in diverse countries are expected to contribute to the growth of the segment. In the U.S., authorities government, such as the Federal Communications Commission (FCC), are pursuing favorable initiatives to back up the third-party STB manufacturers, thereby creating new growth opportunities for manufacturers of 4K STBs . The 4K and to a higher place segment is predictable to gain rapid traction in the Asia Pacific region, particularly considering Asia Pacific countries, such every bit Taiwan, China, and South Korea, are dwelling house to several low-cost STB manufacturers.

Regional Insights

The Asia Pacific region deemed for the largest marketplace share of over in 2020 and is expected to continue dominating the market over the forecast menses. The ascent consumption of media and entertainment content, particularly by the middle-class population beyond the region, bodes well for the growth of the regional market. Growing public awareness of technologically advanced goods, as well as the benefits they provide in terms of quality, functionality, and economic toll compared to traditional set-top boxes, are likely to increase product demand over the project menstruation. As part of their efforts to strengthen their market place position, prominent manufacturers such every bit Kaonmedia Co. Ltd. and Huawei are aggressively integrating the latest engineering, such as Bluetooth, motion sensors, and Virtual Reality (VR), into their products. The expanding OTT media services market place is predicted to contribute to market place growth.

The Northward American regional market is relatively saturated since most of the households across the region already have such devices installed. However, the area is expected to exist bonny for emerging Net-based STBs, such as IPTV and OTT, owing to features like customizable configurations and high-quality video and audio content transmission. Moreover, the growing prominence of global OTT service providers, such every bit Netflix, Star TV Network, and Amazon Prime Video, in emerging countries is expected to drive the growth exponentially.

Latin America is expected to grow chop-chop over the forecast period from 2021 to 2028. Regional internet service providers' vehement competition has resulted in first-class cyberspace speeds throughout the region. Simultaneously, diverse government-approved digitization initiatives have increased the demand for modern set up-top boxes. Initiatives being pursued by dissimilar authorities for the comprehensive digitization of Pay TV services, as well as a paradigm shift in media consumption preference following the outbreak of the COVID-19 pandemic, are some of the other critical factors expected to bulldoze market growth over the forecast menstruation.

The STB market place is witnessed the stringent rules and regulations imposed by the local governing bodies. For instance, in April 2020, The Telecom Regulatory Authority of Republic of india (TRAI) recommended STBs' interoperability. TRAI brash all straight-to-home (DTH) operators and STB vendors in India to comply with the technological interoperability, which volition allow the customer to modify the Tv set network provider without changing the STB. Similarly, in July 2019, Ofcom, the regulatory and competition authority in the U.Grand., recommended a new framework of legislation and regulations for the public service broadcaster. Also this, the Federal Communications Commission in the U.Due south. has imposed Video Accessibility Human action (CVAA) to make video programming guides and menus attainable on television, STBs, and other devices. Every bit a result, global STBs manufacturers find it challenging to fulfill all the rules without changing the approach in their manufacturing process. International players demand to follow these regional regulations while manufacturing STBs, posing a challenge to them.

Key Companies & Market Share Insights

The vendors are introducing Artificial Intelligence (AI) in set elevation boxes to provide personalized services, cut the backend server costs, reduce human interference, and utilize the available bandwidth effectively. They are too integrating vocalism recognition engineering science for channel control, issuing other commands for services, including weather and music, and enhancing digital signal force. At present, market incumbents are aggressively focusing on integrating AI and vocalism interfaces within STBs while ensuring a sleek design. For instance, in August 2019, SK Broadband, Inc., a telecom visitor based in South korea, launched AI 2 Set-top Box with AI assistance, stereo speaker, and voice recognition applied science. IPTV set up top box providers are also investing aggressively in technological innovations to cope with the continued transition from traditional Goggle box to OTT platforms and are later promoting service providers to enhance their service offerings. Some of the prominent players in the global ready superlative box market are:

• Commscope (ARRIS International, plc)

• Coship Electronics Co. Ltd.

• Huawei

• Kaonmedia Co., Ltd.

• Sagemcom SAS

• Samsung Electronics Co. Ltd.

• Technicolor SA

• Advanced Digital Broadcast (ADB)

Set Tiptop Box Market Report Scope

Report Attribute	Details
Market size value in 2021	USD 23.5 billion
Revenue forecast in 2028	USD 29.24 billion
Growth Rate	CAGR of 3.two% from 2021 to 2028
Base of operations yr for interpretation	2020
Historical data	2016 - 2019
Forecast period	2021 - 2028
Quantitative units	Acquirement in USD million/billion, Demand in k units, and CAGR from 2021 to 2028
Report coverage	Acquirement and demand forecast, company ranking, competitive landscape, growth factors, and trends
Segments covered	Content quality, product, region
Regional scope	Northward America; Europe; Asia Pacific; Latin America; MEA
Country telescopic	U.Due south.; Canada; U.K.; Deutschland; China; Japan; India; United mexican states; Brazil
Central companies profiled	Commscope; Kaonmedia Co., Ltd.; Coship Electronics Co. Ltd.; Huawei; Technicolor SA; Sagemcom SAS; Advanced Digital Broadcast (ADB); Samsung Electronics Co. Ltd.
Customization scope	Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to land, regional, and segment scope.
Pricing and purchase options	Avail customized purchase options to meet your verbal research needs. Explore purchase options

Global Gear up Tiptop Box Market place Segmentation

This report forecasts revenue and volume growth at the global, regional, and state levels and provides an assay of the latest industry trends in each of the sub-segments from 2016 to 2028. For this report, Thousand View Research has segmented the global set top box market place report based on production, content quality, and region:

• Product Outlook (Book, Million Units; Revenue, USD Million, 2016 - 2028)

  • IPTV

  • Satellite

  • Cable

  • DTT

  • OTT

• Content Quality Outlook (Volume, Million Units; Revenue, USD Million, 2016 - 2028)

  • HD & Full Hard disk

  • 4K & Above

• Regional Outlook (Volume, Meg Units; Revenue, USD Million, 2016 - 2028)

  • North America

    • U.Southward.

    • Canada

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • Mainland china

    • Japan

    • Bharat

  • Latin America

    • Mexico

    • Brazil

  • Heart East and Africa (MEA)

Frequently Asked Questions About This Report

b. The global STB market size was valued at USD 22.vi billion in 2020 and expected to reach USD 23.5 billion in 2021.

b. The global STB marketplace is expected to grow at a compound annual growth rate of iii.2% from 2021 to 2028 to reach USD 29.2 billion by 2028.

b. The cable STBs dominated the prepare-top box market place in 2020, bookkeeping for over 25.0% of the demand that year, and are expected to retain their say-so till 2028 as well.

b. Some key players operating in the STB market include Samsung Electronics Limited, Huawei Technologies Co. Ltd., Cisco Systems, Inc., HUMAX Co. Ltd., EchoStar Corporation, Coship Electronics Co. Ltd., and Technicolor.

b. Key factors that are driving the STB market growth include the ascension adoption of internet and broadband services coupled with the widespread availability of on-demand video services and HD channels.

b. The HD and Full Hard disk segment is predictable to dominate the STB market place with a volume and revenue share of more than xc% over the forecast period.

b. The Asia Pacific region deemed for the largest share of over 40% in the STB market in 2020 and is expected to go on dominating the market over the forecast menses.

Source: https://www.grandviewresearch.com/industry-analysis/the-global-set-top-box-market

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